Allstate Blues

Project Summary
We produced a series of short videos as part of the launch of Allstate's "Some People Just Know" Campaign. These videos predominantly featured typography, and my role as a design producer involved creating all the necessary graphics and typographic assets for the editorial team. Additionally, I was responsible for overseeing the animation and design resources throughout the project. Below, you'll find a selection of the videos we created.

 

Agency: Wieden + Kennedy
Client:
Allstate
Creative Director: Matthew Carrol & Edward
Art Director: Luke Wilhelmi
Copywriter: Abby Christensen
Design Producer: Alex Sanchez
Designer: Luke Wilhelmi
Animation: Jeff Ackley and
Copyediting: James Yu