Happy Dance Launch Campaign

Project Summary
Happy Dance was a premium hemp-derived CBD skincare brand co-founded by actress, best-selling author, and entrepreneur Kristen Bell.

From the website to digital media and social, the creative work brings together the perfect representation of the nearly indescribable experience of using CBD that the entire Happy Dance line exudes from every touchpoint.

I managed and produced the campaign's product photography, retouching, motion design, and digital assets for web & social.

 

Agency: Wieden + Kennedy
Client:
Happy Dance
Creative Director: Azsa West & Darcie Burrell
Art Director: Matthew Carroll
Copywriter: Madeleine Trebenski
Design Director: Karen Koch
Design Producer: Alex Sanchez
Designers: Danielle McCoy, Nick Humble
Product Photographers: Shay Platz & Saskia Thomson
Retouching: Frazer Goodbody