Project Summary
A visual campaign for Lord Jones, purveyor of the world’s finest CBD-infused products. The campaign features a rich and captivating design, complemented by visuals that transport viewers to otherworldly locations, where the concept of time and space fades away, and wellness transforms into a cherished daily ritual.

I spearheaded the campaign, overseeing and producing the key visuals. My responsibilities encompassed design concept development, in-depth research, illustration, product photography, and meticulous retouching. Additionally, I delivered a comprehensive suite of assets, spanning out-of-home advertising (digital and print), web materials, and social media content. I also curated a master toolkit to empower clients in leveraging the campaign's elements effectively.