Project Summary
My team developed an image library for VRBO’s OOH campaign. I partnered with photographer Samuel Bradley and led retouching and asset production, managing a workflow that included film processing with a London-based lab and high-resolution scan delivery to my retouching team. The imagery was designed to capture elevated, authentic moments within VRBO vacation homes, reinforcing the brand’s focus on quality and experience.

We also produced a series of cinemagraphs for digital OOH placements. Final assets were delivered in both RGB and CMYK formats to ensure consistency across diverse media environments. The images shown below represent a selection from a larger library of over 30 assets created for the campaign.