Project Summary
This influencer gifting campaign for Trolli Gummi Worms was designed to spark curiosity, conversation, and organic social buzz. As Creative Producer, I led end-to-end production of the influencer kit — managing illustrator collaboration, timelines, print production, and vendor coordination, while directing retouching and final assets. I also produced an internal photo shoot to support campaign visuals. The result was a playful, provocative unboxing experience that aligned with Trolli’s irreverent brand voice and encouraged shareable content.