Trolli!
Summary
I served as a design producer at Trolli from 2019 to 2022, during which I led a small design team to tackle various creative briefs. Below, you'll find a selection of projects that I produced with my design team.
Trolli was a brand heavy in social deliverables and TV graphics. Illustration was the primary medium used in these projects so it was a moment in my career where I learned a lot about illustration. Trolli was also heavy in color, primarily neons, so it came with a lot of learnings. This has been one of the most fun and enjoyable clients I’ve ever had the chance to work on thus far.
Agency: Wieden + Kennedy
Client: Trolli
PRIDE Social Post
“Worms celebrate Pride year round! (and so do at least two octopus)” An organic social post to celebrate PRIDE. I managed the concepting, illustration and final delivery for this post.
Illustrator: Dave Hagen
Design Producer: Alex Sanchez
Limited Edition Red & Blue Packaging
Halsey tweeted to Trolli saying how much she loved the Red & Blue worms.
So we created her a custom package with only Red and Blue worms and set it to her.
Produced all print mechanicals for this limited edition packaging.
Illustrator & Designer: Oscar Bastidas
Retouching: Frazer Goodbody
Production Specialist: Beth Schuenemann
Copyediting: Erica Nikolaidis
Design Director: Katie McHugh
Design Producer: Alex Sanchez
Limited Edition Father’s Day Packaging
In the world of Trolli there is a “Worm Dad” character that we created who pops-in for unique social moments. For Father’s Day 2021 we designed, illustrated and produced a limited edition package for super fans. Included an accessory card so you dress up your can Build-A-Dad. Produced all print mechanicals and character illustration for this limited edition packaging.
Illustrator & Designer: Oscar Bastidas
Retouching: Greg Radich
Production Specialist: Beth Schuenemann
Copyediting: Erica Nikolaidis
Design Director: Katie McHugh
Design Producer: Alex Sanchez
Crack-A-Worm
We created a surprise and delight package for Trolli super fans and influencers to promote a new candy, Crunchy Crawlers. It’s a gummy worm coated in a crunchy candy shell. I worked with a studio designer to create a prototype and final product with a local vendor. We used smash plastic to create the coating and molded rubber for the internal worm. The internal worm acted as a bladder that contained a bag of candy.
Designer: Dave Hagen
Retouching: Greg Radich
Design Producer: Alex Sanchez
Trolli Character Library
We created an asset library for Trolli to use. This production included sRGB and CMYK assets as well as a toolkit that breaks down proper usage. You can find these characters on current Trolli product packaging today!
Illustrator: Oscar Bastidas
Retouching: Greg Radich
Production Specialist: Vicki Liu
Design Director: Katie McHugh
Design Producer: Alex Sanchez
Tollimojis for GIPHY
A small series of illustrated .GIFs for GIPHY.
Managed the illustration and motion design of these fun little .GIFs.
Illustrator: Dave Hagen
Motion: Chris Huang
Design Producer: Alex Sanchez
Fibonacci Worm
A fun little trip into Worm Dad’s Mustache. This used as a post for Trolli’s social channels.
Illustrator: Oscar Bastidas
Motion: Oscar Bastidas
Sound: Zoe Schrepel
Art Director: Deandra Stokes
Design Producer: Alex Sanchez